Ask the experts

Most recently answered questions

1. Q:  Would like to advertise my business (Christian Home Based) on KHPE. Have heard others advertise on your station. Could you give me the process and the rates? Thanks. R. Williams
   show answer...
   A:  close answer...

   The process is pretty simple. First you need to understand the audience that listens to HOPE and decide if it's one you want to introduce your business to. Then you evaluate the different products and methods to reach our audience and determine which one best matches your marketing goals. Lastly, but most importantly, you determine a good creative message that will actual motivate the HOPE audience to visit your store. A well crafted message, delivered in a cost effective way, to the right audience can bring great marketing results.
2. Q:  With so many options in advertising how do I know which would be the best for my business?
   show answer...
   A:  close answer...

   OK, this one is simple. All advertising is good. Really it is. Every radio station, newspaper or TV station has an audience. Some big, some medium and some small. But we all have an audience. So the question is, how can I attract that audience into my business? Find out more about the characteristics of the audience and see if it's a match for your products. The better the match, the better chance for success. And remember this, once you have identified a potential audience, that's when the real work begins. The key to success is having the right creative to motivate that audience to take action. Typically we spend all our time researching the market and just expecting people to rush in. Identification is the first step, but creative implementation is a key to success.

Ask this expert a question